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What Is Digital Marketing?

Digital marketing refers to the practice of promoting products, services, brands, or businesses using digital channels and technologies. It encompasses various online marketing strategies and tactics aimed at reaching and engaging a target audience through digital mediums such as search engines, websites, social media platforms, email, mobile apps, and more.

Digital marketing leverages the power of the internet and digital platforms to connect with potential customers, build brand awareness, drive website traffic, generate leads, and ultimately achieve business goals. It offers a wide range of channels and techniques to reach and interact with the target audience in a highly targeted and measurable manner.

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Search Engine Optimization (SEO)

This refers to the practice of optimizing websites to improve organic search engine rankings and visibility.

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Pay-Per-Click Advertising (PPC)

Place targeted ads on search engines or other platforms and pay only when users click on the ads.

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Social Media Marketing

Utilize advertising on social media platforms to engage with your audience, build brand awareness, and promote products or services.

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Content Strategy

Create and distribute valuable and relevant content to attract and engage your target audience, with the aim of driving profitable customer actions.

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